Tapper's Diamonds & Fine Jewelry
As Michigan’s most trusted jeweler since 1977, Tapper’s offers an unparalleled level of customer service and an outstanding selection of the highest quality diamonds, fine designer jewelry and luxury timepieces. Tapper’s has been helping clients Mark the Moment® of special occasions and lifecycle events for 33 years, and the company prides itself on the personalized service they provide. With two convenient locations serving the metro Detroit community, Tapper’s will exceed your expectations.
Howard Tapper was introduced to the world of jewelry at the age of 15. After a decade of working for others, Howard decided it was time to try his own hand at the jewelry business, and opened the first Tapper’s store – a 1,000-square-foot space on Northwestern Highway in Southfield. Joined later that year in the business by his brother, Steven, the duo quickly established Tapper’s as the premier destination for gifts of diamonds and fine jewelry in the metro Detroit area. Howard and Steven point to the excellent selection of merchandise as well as the personal dimension they added with excellent customer relationships, “well before that term became popular,” notes Steven.
“Our entire business is predicated on the idea of giving,” says Howard Tapper, president and owner of the Michigan-based jewelry store. “There is no celebration that can not be enhanced by giving something meaningful.
In the early 1990’s, changes in demographic trends caused the Tapper’s to set their sights on the growing affluent suburb of West Bloomfield, eventually moving the store to the current Orchard Mall location in 1995. With over 16,000 square feet in the complex, the Orchard Lake Road store boasts a spectacular showroom – an emporium of light, beauty and splendor. With 30 years of celebrating customers’ moments under their belts, the Tapper brothers looked ahead again, this time to the opening of a second Tapper’s store in the newly-renovated Twelve Oaks Mall, nestled in the burgeoning suburb of Novi.
Although he and his store have received countless awards and honors over the years, the main source of personal satisfaction for Howard Tapper has been celebrating the happy occasions of his customers’ lives. “We mark the most special moments – engagements, weddings, anniversaries, life cycle events – and help to bring joy into the lives of others,” Howard remarks. “What job could be better than that?”